For a little over a year and a half now, my partners and I have been telling you and lots of other people we are in the Journal Business. So what does that mean?
What is the Journal Business?
Well, we could break it down. We produce and publish various guided journals to fit a number of needs. We offer studies designed to get you off to a good start or push you a little further in your journal writing skills and abilities. We provide a class concerning meeting goals with your journal .
We also give away journal writing information, ideas, tips and more. We introduce you to folks who use journals and those from the past who kept diaries or journals. We’ve told you about products we like which are compatible to journal writing.
But, what is it that the Journal Guides at Journal in a BoxTM really do?
Before I tell you what we do I want to tell you about some folks who apparently didn’t know what they really did.
Kodak, Newspapers and Blockbuster
Eastman Kodak filed bankruptcy earlier this year. They had dominated the photography business since the early 1880s. Then Fujifilm stepped in a few years ago to give them a run for their money. And even more recently digital photography seemed to bring the nails for the Kodak coffin.
Eastman Kodak thought they were in the camera and film business. They didn’t realize they were in the image business.
Scads of newspapers across the US have made the decision to close the doors or to move from daily printings to partial week or only weekly printings. They all thought they were in the newspaper business. They didn’t know they were in the information and advertising business.
Blockbuster’s owners thought they were in the movie rental business. Perhaps they didn’t realize they were in the home entertainment business.
While the differences in each of the examples above are subtle, they are also overwhelming.
Life Enhancement Business
So you see, Journal in a BoxTM may have started as a Journal Business but we soon realized we were in a very different business altogether. We are in the life enhancement business.
The emotional, spiritual, and physical benefits which are derived though putting pen to paper are so varied and and at the same time so endemic it may be difficult to grasp in its entirety.
One way to see what I mean is to think of the child you see on only rare occasions. Perhaps you get to visit with the child at annual family reunions. While the parents of the child know intrinsically the child is growing and maturing throughout the year they don’t see the drastic change you see each year.
What it means for you
The same thing happens with people who are using their journals on a regular basis. While there are occasions to which you can point and say, “On such-and-such date, while writing in my journal, I had a major breakthrough,” for the most part your self improvement through journal writing is a long range process. Over time there is growth, there are insights, advancements take place.
There are also journal writers who focus on one area or aspect of their lives and seek more rapid growth. That is what happens with the folks who are in the goals class we offer. They may record daily happenings or their thoughts and ideas in their journal but they also learn to focus in the pages of their journal on one goal.
Note: And, for me and the rest of the gang around here there is true celebration each time one of the students tells us he or she met that goal.
Now, I’m at risk of sounding a bit like BASF whose tag line is, We don’t make a lot of the products you buy. We make a lot of the products you buy better.
Here is why
Just as BASF provides products to a wide variety of industries around the world, Journal in a BoxTM provides journal writing products and information so that individual journal writers can make their lives better.
We want you to succeed in making your life better. Really, we do. It just makes sense. Just like BASF wants their customers to succeed, the folks here at Journal in a BoxTM want our customers to succeed.
Here is how you can help us
- Think of one thing you would like to do better 3 months from now. It can be anything from “being more kind” to “running my business more effectively.”
- Send an email to firstname.lastname@example.org telling me what you would like to be better at in 3 months. You can send a one word answer or a lengthy answer. I promise I’ll read all of them. Put “I want to be better” in the subject line.